Lives where the work is

We did not build a web app for chatting with Musaid. The web app is for billing, audit logs, and connected tools. The work happens in your messages - iMessage, RCS, SMS and WhatsApp - and in Slack and Teams, because that is where the work already is.

If you live in your texts, Musaid is one more contact. If your team lives in #engineering, Musaid lives there too. If they live in General on Teams, same. Mentions, threads, files, the lot.

The result is adoption that doesn't need a rollout deck. Someone tries an @mention. Something useful comes back. The rest of the channel notices.